UX Design Process
Research and Strategy
Conducted stakeholder interviews to align with Young Hustlers' vision of empowering young entrepreneurs.
Analyzed competitor platforms in the startup and creative spaces to identify user needs and differentiate the design.
Information Architecture (IA)
Defined a clear structure to highlight programs, success stories, and community engagement initiatives.
Organized the website to guide users from discovering opportunities (homepage) to exploring resources and signing up for mentorship.
Wireframing & Prototyping
Created low-fidelity wireframes to map essential user interactions, such as exploring programs or joining the community.
Developed high-fidelity prototypes to validate the user experience and refine interactive elements.