Research and Strategy
Conducted stakeholder interviews to capture Andean Odysseys’ mission of promoting eco-friendly, high-quality trekking tours and cultural experiences in the Andes.
Reviewed competitor travel agencies and tour operators focused on Peru to uncover industry trends and opportunities for differentiation, particularly in user trust and itinerary clarity.
Information Architecture (IA)
Defined an intuitive content structure highlighting key offerings such as the Salkantay Trek, Palcoyo Rainbow Mountain Tour, and custom Peruvian adventure itineraries.
Structured pages to guide travelers from discovering tour options to reviewing inclusions, understanding sustainability practices, and initiating bookings.
Wireframing & Prototyping
Crafted low-fidelity wireframes reflecting user flows like exploring tours, viewing detailed itineraries, and requesting a booking.
Built high-fidelity prototypes to simulate interactive elements, including tour maps, availability forms, and clear pricing displays, ensuring a smooth browsing and booking experience.
