Research and Strategy

• Conducted stakeholder interviews to understand Arie’s core personal brand, creative focus, and intended audience.

• Analyzed competitor portfolios and creative showcases to uncover design trends and identify opportunities to highlight Arie’s distinct aesthetic and talent.

Information Architecture (IA)

• Defined a content hierarchy that emphasizes portfolio highlights, artistic services, and biographical context.

• Structured the layout to guide visitors seamlessly from the introduction to visual work samples and a clear contact call to action.

Wireframing & Prototyping

• Designed low‑fidelity wireframes to visualize essential user flows—exploring galleries, viewing project details, and reaching out.

• Developed high‑fidelity prototypes to simulate gallery navigation and interactive elements for a polished, immersive experience.

User Flows

• Mapped the user journey from the homepage to the portfolio and a prominent “Contact” endpoint.

• Created tailored pathways for different visitor types (clients, collaborators, fans), ensuring they discover relevant projects and connection opportunities.