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Artificial Empire

Artificial Empire is a creative production company that specializes in producing visually stunning and innovative content for brands and artists.

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Some clients may have made design changes over time. Throughout the process, they have full control to adjust the design as they wish.

UX Design Process

  1. Research and Strategy

    • Conducted stakeholder interviews to understand Artificial Empire's vision and target audience.

    • Analyzed competitor websites in the creative production space to identify industry trends and differentiate the design.

  2. Information Architecture (IA)

    • Defined a clear content hierarchy, ensuring easy access to services, portfolio, and company ethos.

    • Structured the website to guide users intuitively from discovery (homepage) to exploration (portfolio and services).

  3. Wireframing & Prototyping

    • Designed low-fidelity wireframes to visualize key user flows, such as browsing the portfolio or contacting the team.

    • Developed high-fidelity prototypes to simulate interactions and validate the user journey.

  4. User Flows

    • Mapped the user journey, ensuring seamless navigation from the homepage to portfolio sections and a prominent "Contact Us" endpoint for inquiries.

    • Created pathways for multiple user types (e.g., brands and artists) with tailored content to match their needs.

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