Research and Strategy

Conducted stakeholder interviews to understand Artificial Empire's vision and target audience.

Analyzed competitor websites in the creative production space to identify industry trends and differentiate the design.

Information Architecture (IA)

• Defined a clear content hierarchy, ensuring easy access to services, portfolio, and company ethos.

• Structured the website to guide users intuitively from discovery (homepage) to exploration (portfolio and services).

  
  

Wireframing & Prototyping

• Designed low-fidelity wireframes to visualize key user flows, such as browsing the portfolio or contacting the team.

• Developed high-fidelity prototypes to simulate interactions and validate the user journey.

  
  

User Flows

• Mapped the user journey, ensuring seamless navigation from the homepage to portfolio sections and a prominent "Contact Us" endpoint for inquiries.

• Created pathways for multiple user types (e.g., brands and artists) with tailored content to match their needs.