Research and Strategy

• Conducted stakeholder interviews to understand Edward Bond Associates’ client-centric approach and broad range of financial services.

• Analyzed competitor websites in the financial services sector to identify trends and opportunities for a distinctive, engaging digital experience.

Information Architecture (IA)

• Defined a clear content hierarchy that highlights key services, essential client information, and the simplified four-step process to achieve financial goals.

• Structured the website to guide users intuitively from an inviting homepage to detailed service pages, consultation options, and educational resources.

Wireframing & Prototyping

• Designed low-fidelity wireframes to visualize key user flows, such as exploring service details and initiating a free consultation.

• Developed high-fidelity prototypes to simulate interactions and ensure a seamless, user-friendly experience across all devices.