Research and Strategy
Conducted stakeholder interviews to understand IPS Residency's mission of fostering international artistic collaboration and its unique focus on scenography and site-specific installations.
Analyzed competitor websites in the arts residency and cultural exchange sectors to identify trends and opportunities for differentiation that reflect the program's immersive and interdisciplinary nature.
Information Architecture (IA)
Defined a clear content hierarchy that highlights key aspects of the program, including the application process, past editions, mentor profiles, and participant experiences.
Structured the website to guide users intuitively from the homepage to detailed information about the residency, application guidelines, and ways to support the program.
Wireframing & Prototyping
Designed low-fidelity wireframes to visualize essential user flows, such as exploring past editions, learning about mentors, and submitting applications.
Developed high-fidelity prototypes to simulate interactions and ensure a seamless user experience across devices, emphasizing visual storytelling through multimedia content.
User Flows
Mapped the user journey to ensure smooth navigation from the homepage to specific sections like "About Us," "Apply Now," and "Support Us," with clear calls to action.
Created tailored pathways for diverse user needs—whether prospective applicants, mentors, or supporters—ensuring each visitor finds relevant and engaging information.
