Research and Strategy

• Conducted stakeholder interviews to understand Room 119’s creative vision, branding goals, and desired audience.

• Analyzed competitor portfolios and creative studio websites to identify key industry trends and discover opportunities for differentiation.

Information Architecture (IA)

• Defined a clean content hierarchy emphasizing core offerings—whether design services, creative work samples, or studio identity.

• Structured the site to guide visitors from the homepage to project showcases, service descriptions, or an overview of the brand philosophy.

User Flows

• Mapped the user journey to ensure seamless navigation from Home to portfolio-like sections and a clear “Contact” endpoint.

• Designed tailored pathways for different visitors (clients, collaborators, creatives) to easily find relevant content and connection points.