Research and Strategy

• Conducted stakeholder interviews to align with Young Hustlers' vision of empowering young entrepreneurs.

• Analyzed competitor platforms in the startup and creative spaces to identify user needs and differentiate the design.

Information Architecture (IA)

• Defined a clear structure to highlight programs, success stories, and community engagement initiatives.

• Organized the website to guide users from discovering opportunities (homepage) to exploring resources and signing up for mentorship.

Wireframing & Prototyping

• Created low-fidelity wireframes to map essential user interactions, such as exploring programs or joining the community.

• Developed high-fidelity prototypes to validate the user experience and refine interactive elements.